AudioNET® Press Release

Partnership Promotes Radio Revival

An innovative partnership of leading radio industry suppliers is set to rejuvenate radio services for media and creative agencies.

AudioNET's Radio Wizard™ converts media plan information into dub orders and material instructions. AudioNET® is the only service that can deliver, match and track Material Instructions and radio spots.

RCS' AirCheckSM provides agencies with fast, flexible access to radio advertising data across markets, brands and categories. AirCheck is the only radio monitoring service that allows agencies to monitor their clients' competitors' campaigns as well as their own.

AudioNET® Managing Director Dave Cox said Radio Wizard™ and AirCheck allow agency staff to become instant experts on radio.

"Traditionally TV provides most of the revenue for media agencies and radio provides the headaches.

"We love and understand radio and we know it can be a cumbersome beast. There are almost 300 commercial radio stations, they change name frequently, they change network affiliations from time to time, and they all have different systems and staff," Dave said.

"Radio Wizard makes it easy to compile and dispatch accurate material instructions quickly and easily. It also allows agencies to track deliveries, make changes and cancel instructions. And it provides a handy archive for all your radio dispatches.

"Then, after delivery, AirCheck provides an excellent service to check what went to air. Its real strength though, is as a strategic planning tool because you can see and hear any radio campaign that went to air.

"The only clients that are not asking their agencies for AirCheck are the ones that haven't heard of it yet," said Dave.

"Our new services may not bring radio margins on par with TV but they will make radio easier and more efficient for agencies. They might even start to enjoy radio as much as we do."

Radio Wizard™ and AirCheck are available to agencies exclusively through AudioNET® .

RCS Australia is the leading supplier of music and advertising scheduling software for radio stations.

AudioNET® is Australia's leading radio commercial delivery service.

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